OzLotto jackpotting tonight to $30 million is most welcome. The heat of the last two days has impacted retail sales across Victoria and I suspect elsewhere.
We will make the most of the opportunity, offering a range of syndicate products, running an up-sell promotion at the counter and configuring the business to drive impulse purchases of products with OzLotto tickets and lotteries with OzLotto tickets.
It is at times like these that we look at our basket analysis reports carefully – seeing what sold well with lotteries last time and ensuring we are ready again. The better we understand customer behaviour in our businesses the better equipped we are to drive basket size.