News Limited has announced sweeping changes for The Australian. These changes position the newspaper to make serious moves with its print and, more importantly, digital products.
As their story published over night says:
Mr Hartigan said separating The Australian into a new division reflected “the significant expansion of our ambitions” for the 45-year-old masthead.
These include double-digit growth targets for revenue, profit and online traffic for a newspaper that is expected to lead News Limited’s move into paid online content in Australia.
I just wish they’d abandon the broadsheet format to make it easier to handle and read!