While I get frustrated with the number of suppliers who ask for counter space, it is great to see a counter unit work and drive incremental business. That is what we have seen with the last two issues of That’s Life magazine. The new counter unit is the only additional promotion we have done and it’s worked a treat for us.
The key factors for success with counter units as I see it are: a known brand, a pricepoint which is easy for impulse purchase, a bright display unit and it being from an existing key supplier.