We are promoting the 20th annual special of The Phantom (out today) next to our main newspaper stand. While a true special interest title, I suspect that we will attract sales from people not shopping with us looking for The Phantom – hence the placement at the newspaper stand. We will leave this in place for a week.
The Phantom is one of our most putaway titles so we know we have Phantom customers visiting us.
i cannot even manage to sell one copy.Where do you normally have it displayed ?
i have customers who buy 10 copies at a time each week. i wonder what are they for?
We now have a Phantom readers club, the older ladies have it on put away, read the story then get together to discuss it. Love it.
We usually have it displayed in the comic section. This week it’s co-located with newspapers.
Seven copies sold in two days. More than double the usual for the first two days.
I copies your idea yesterday and put a display next to me newspapers. I sold two copies from the stand. I was shocked. Thanks for the tip. I am now wondering what other Phantom products I could sell.
Thanks David. It is small steps of change like this which can help us uncover terrific impulse purchase opportunities.