We are promoting the 20th annual special of The Phantom (out today) next to our main newspaper stand. While a true special interest title, I suspect that we will attract sales from people not shopping with us looking for The Phantom – hence the placement at the newspaper stand. We will leave this in place for a week.
The Phantom is one of our most putaway titles so we know we have Phantom customers visiting us.
i cannot even manage to sell one copy.Where do you normally have it displayed ?
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i have customers who buy 10 copies at a time each week. i wonder what are they for?
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We now have a Phantom readers club, the older ladies have it on put away, read the story then get together to discuss it. Love it.
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We usually have it displayed in the comic section. This week it’s co-located with newspapers.
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Seven copies sold in two days. More than double the usual for the first two days.
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I copies your idea yesterday and put a display next to me newspapers. I sold two copies from the stand. I was shocked. Thanks for the tip. I am now wondering what other Phantom products I could sell.
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Thanks David. It is small steps of change like this which can help us uncover terrific impulse purchase opportunities.
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