Our January customer newsletter – on display out the front of our newsagency – is promoting back to school, great ink deals, our card range and three sets of branded product deals.
The newsletter evolved considerably over the last year. It’s current form is more outcome focused. This allows us to use it in a wider variety of ways to promote the business.
We now start to plan content for each newsletter three weeks out, considering other promotions on at the time and ensuring that we have it produced and ready to go out on the first day of the month.