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Mainstream media and the iPad

Checkout the report published by the Globe and Mail newspaper in Canada by about the iPad.

But those with the most hope invested in the new iPad are newspaper and magazine publishers who are struggling to open new revenue streams as print advertising shrinks and readers seek free content on the Internet.

“It’s the best chance especially newspaper and magazine content publishers have, said Kaan Yigit, a Toronto-based new media analyst.

“A predictable, good-looking platform that’s more intimate to the consumer and is more ready to replicate some of the features of the printed paper,” he added.

Also, see the news report from CBS News in the US.

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  1. nick shanagher

    It is good to see that you are paying attention in Australia. I am not sure news retailers in the UK are as aware of the long term risks to their business model. In a perverse way, it may help independent retailers if the category becomes less attractive to the supermarkets!

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  2. Mark

    Nick, I agree. We have opportunities around range and service. I hope that supermarkets and c-stores pull back. We’re ready to drive magazines while also looking for other revenue streams.

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  3. PETER

    i really like the ipad product, but it worries the hell outta me that it will affect the newsagency channel.

    it is bsically a large version of a iphone, but that has alot of benefits and uses.

    there has been a trend in the last 5 years to have specific hardware for each task.

    you have to have a smart phone (iphone, blackberry etc) a laptop, a desktop, an mp3 player (ipod etc)and a gaming console (playstation)
    but all of these pieces of equipment do things that the others do, and a smart phone will do them all.

    but there is a tidy market for each of them anyways. apple and sony etc have done this for a very simple reason.

    peter

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