Half of the front page of The Age newspaper is covered with a wrap-around ad today for ING. While advertisers may like this, newspaper readers don’t. Editorial staff must be frustrated at their treatment by the publisher. What’s more important, the story or the ad? The publisher says the ad. Fair enough I guess – they must put their shareholders first. As a newspaper fan I don’t like it.
G`day Mark, how about this weeks TV Week? our customers havent been able to find it because the free 3D glasses our covering the TV week logo. Womans Day is giving away the same glasses but somebody there had the sense to have these stapled into the middle of the mag. Does the publisher not care about their own logo?? It really is bewildering!!!!
Cheers
Al