We received Beat the Bushfire Enemy with Knowledge book from NDD this morning. It’s $22.95 with a four month on sale. Ridiculous! It’s an odd size (A5), out of season, has a long on-sale and is priced outside reasonable for most newsagency circulation product. We have already given our free booklets on bushfire readiness. Newsagencies in bushfire areas have had stock of other titles for some time. I don’t see any upside for newsagents in being given this title by NDD. We are early returning our copies – it’s crazy that we pay for this.
Titles like this affect other publishers because they suck newsagent time, space and money.