The new look NW magazine has good visual cut-through on retail shelves. It stands out from the other weeklies. It has a bit of a UK weekly feel to the cover. I think the redesign will see NW picked up by more people and that has to lead to more sales. The renewed competition we are seeing at the moment in the weeklies space is good – they just need to remember that newsagents can be victims of their games.
I personally don’t like the cover but must admit that our sales have doubled with only one lonely copy left.