Another title came out from the folks at Puzzle People yesterday. We received a chunk of stock for which we had no spare space on our shelves. To make room, we returned another of their titles a few weeks early. Newsagents don’t have the cash or the shelf space to be the warehouses for publishers and distributors. This is one of the reasons why titles are returned early. Publishers have control over timing and supply quantities – two key factors in early return consideration.
While we will miss one or two sales of Codebreak from Puzzle People, taking it (or another title) off early was the only option.
We find the same with boating, motorbike mags and the puzzle books. There is just so many of them, those that have a four week life shelf are generally returned after a week (unless there is a demand for it) as there is no room!!
This is off topic.
Did anyone else receive from NDD yesterday – Parties for kids.
If you did, check the issue. Mine is Issue 1 – Autumn 2006.
At least it is better than a horoscope magazine we got late last year that came with a free magazine. The free mag was from either 1997 or 1996. No joke.
It was the quickest early return I ever did.
That’s funny, I sold one and didn’t realise it!
recieved it and sent it straight back. Cover was even faded along the top. What a waste of time!
yeah same here, just goes to show what they think of newsagents, must think we are really stupid
We also received parties for kids and also sent them straight back after seeing the date. Not to mention the stained cover as well which Allan mentioned.
If I didn’t do mass’s of early returns I would go broke. When I first came into the business I found myself struggling financially until I began to manage the returns better but why should we be put in this position. If waste from over supply is reduced we could help Little Mr Rudd manage his carbon trading better!