On Monday I finalise the analysis of January 2010 vs 2009 sales data from newsagents participating in the sales benchmark study. I already have data from more than 100 newsagencies. Reading the results is interesting, as always.
Tower Newsagents can participate by sending a Monthly Sales Comparison report: tick the box to exclude home deliveries, and tick the box for a category breakdown. Set your first date range (on the left) to January 1, 2010 to January 31, 2010 and the date range of the right to one year earlier.
Once the report is on the screen, click the PDF button to save this as a PDF, go into your email software and send a copy of the PDF to me at mark@towersystems.com.au. I’ll publish the benchmark results here and elsewhere so all newsagents can benefit.
The results will provide newsagents with a useful comparison. They will also provide a broader health check with which assess the broader channel.