We are pitching the AFL Record NAB CUP 2010 and the AFL Record Season Guide 2010 at the counter and in our sports section at newsXpress Forest Hill. They will sell well on impulse – hence the premium counter location for the next few days.
The 2010 season prospectus sold out in a couple of days.
As this week shows, this counter space is a key promotion location for us. The AFL display we put up yesterday is the third for this week and while it takes time to create these displays, the effort is well worth it in sales results. It is terrific seeing customers come to the counter with their purchases and add another item (or two) on impulse. While not always pretty, these counter displays are functional and valuable.
The supply quantity we received is up 40% on last year. I’m happy about that because we sold out.
UPDATE Saturday, 5pm: sales for the first two days are great. We’re chasing a sell-out again.
Mark, Who supplies this afl record book, spoke to all three today and noone could help me
Gotch.
Thanks Mark, had a feeling that the girl at Gotch didn’t know what she was talking about. So very frustrating.