We are seeing good sales from fishing titles. This is not from any special effort on our part other than maintaining a tidy and easy to find space in among the sports magazines. The titles performing best for us are those locally focused like North East Angler and Fishing & Boating Monthly. We give these titles good positioning since they better represent the point of difference of our range over that of a supermarket.
Our fishing titles are wedged between boating / yachting titles and caravan and motorhome titles.