With demands on display space at their peak in our newsagency (and I am sure many others) this week, we moved our AFL Record display from the counter to our main newspaper stand – next to the Herald Sun. We also have product located in our AFL section. We ran this title with newspapers last year with considerable success. We will leave it here until next week when we will move it again.
A newsagent called me yesterday to talk about how many times we move titles. he wanted to know why we bother for 25%. What that is a fair question, my view is right now magazines are a key point of difference for us. We need to seize every opportunity – hence the constant changes. I just wish we were valued at more than 25% of cover price.