I like their reproduction of the Trailzone masthead on the bag they produced for the magazine. While I am not a fan of bagged magazines, at least they have ensured that people looking for the title can find it on our shelves. The publisher’s effort shows that they understand retail.
It’s quite simple, really, isn’t it? Keeps the brand alive without any effort at all, if bagging was the plan.
It’s a shame the likes of express & Pacific abuse the concept so much. It’s a bad, bad look under those practices, and our customers aren’t fooled one bit.
mark, can you take a photo of your quilting magazine section and post. mine used to look like the overflow of a cellophane garbage bin. now i tape back the excess.