The magazine covers featuring Alice in Wonderland are providing us a rare opportunity to promote titles together. As the Empire and Lovatts Clue Words examples in my photos show, these covers need to be fully seen. Old magazine fixturing lets them down.
In addition to displaying these titles in their usual locations, we are placing them together. Who knows, the Alice in Wonderland cover could attract someone to the title who would not usually purchase this. Once promotion for the film reaches full strength, I’d expect us to have five, maybe six, titles we could promote together.