Most food titles performed well in the latest audit. From the high end to the supermarket connected titles, the food category delivered the best category level growth.
We saw this trend last year and created a column for co-locating food magazines as I blogged in June last year. The column of food titles we integrated with our weekly magazines display has helped is drive excellent sales.
Now that the audit data is out newsagents have more reasons than ever to refresh their food title offer, ensuring it is in a good location and finding space for co-location strategies.
not for me here.
I can move ,ost food tittle magazines all except AWW tittles these just do not work for me
Shaun,
Try super food ideas at the counter. We have found this is a great way to lift sales.
aww cook books are all dead. we used to sell in 100s , now not even 5 copies a week. what happens?
Agreed RE AWW cookbooks. At a $12.95 price point and no regular changes in the product their proposition to the customer is lacking in value and gets old very quickly.
Sarah – Totally agree re SuperFood Ideas. We’ve found that their sales have again increased noticably since their cover redesign.
Recipies+, Delicious, Donna Hay and (sometimes) Good Food also respond well to off location placement.
yes super food receipe plus both move really well generally we sell out of these , good food donna hay and delicious all depends on the cover for me on whether they sell out or not
one AWW tittle that did sell well was the 1000 reciepe book , it was a firm sale that i diplayed on the counter and took orders for it so basically i was only out of pocket for 1 that my wife wanted anyway and at $79.00 a pop there was good money in it and didn’t have to carry the stock