A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Cat magnets sell out

cat_rocks.JPGThese Cat Magnets have sold our at the counter in less than two weeks at our newsXpress Forest Hill.  They are a good margin impulse purchase item.  While we would not usually order more of a counter offer, we have in this instance because of their popularity.  Sourced by our manager through Gibson Imports, they are a good example of pitching an impulse offer to your average shopper.  We only have them at one store – where we knew they would work.

The basket in the photo shows that a beautiful display is not always necessary to drive good sales.

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