Our lottery sales are up 17% in the last three months compared to the same period last year. We feel this is pretty good given that a year ago federal government stimulus money was still around. OzLotto was growing to $40 million and this was driving sales.
Some of our growth has been built around our syndicate business. This is developing well thanks to the efforts of our team at Forest Hill. The rest of the growth has come from regular sales.
Factors we feel have helped us achieve this 17% growth are:
- Promotion of lottery products outside the dedicated lottery area.
- Good traffic management – lottery customers like not having to wait for their purchase.
- Menu based price offers for each game at each counter, even outside the lottery area.
- Not forcing customers to buy only at the lottery counter. We are happy to process lottery salesat any counter position.
- Being open long hours. While most lottery outlets around us are closed on Thursday and Friday evenings and Sundays, we are open.
- Cheerful customer service.
- Happily doing payouts for larger amounts and for tickets not purchased from us.
- Connecting with the theme of luck in a variety of ways.
Our growth numbers and how we achieve them are more important than running the business to rigid rules. We are proud of the outcome we are achieving by being flexible and proactive.
I’d be interested in ideas from others as well as their growth percentage.