Harper’s Bazaar is a challenge to display this month thanks to the hair care product in a sealed pocket to the side of the magazine. This requires more than the usual width of shelf space but now two widths as is often the case with premium gifts. In the latter case we can flow them out and take a double pocket. With the latest Bazaar gift we had to cramp the pockets on either side. The other challenge for some stores in the side of the pair product. It does not fit into magazine pockets meaning fewer facings for this month.
The merchandising challenges aside, the package itself looks compelling and should sell well.
Harper’s was one of only two titles in our entire Sunday evening delivery that wasn’t waterlogged.
We retrieved the mags as soon as they were delivered. It wasn’t raining here. Yet the merchandise was totally soaked, obviously in transit.
G&G have already replaced theirs. In my eyes, they rock 🙂
Network, on the other hand haven’t even responded to our email to report the damage. :-/