We are promoting alternatives to chocolate as Easter gifts. This is being done with our in-store displays as well as on our in-store radio. There was a time we would only chase the egg market.
The broader offer we have today is working very well not only for the season but also positioning us as more of a gift retailer to our customers. Items like the rabbits in the photo have a considerably better margin than eggs. They also position us with a point of difference over supermarkets and others in the egg space.