We are having terrific success with St Patrick’s Day in all of our stores, in a range of situations. The photo shows the rapidly emptying window display at our Sophie Randall Cards and Gifts shop in Melbourne Central. Our team there used traditional products for the store – bears – to show off some of our St Patrick’s Day items. It has generated plenty of laughs and some questions about the day itself.
While a minor season, St Patricks Day gives us a great opportunity to show that we are the go-to businesses for all celebrations. We can easily promote multiple departments: party, cards, gifts and even specialty papers. To me it is a no-brainer for newsagents to play in this space.