We have given our prime counter space to the 70 Family Meals cookbook released yesterday under the Woman’s Day brand. I expect this to be a hit with our customers, hence the prime counter location where it will be an easy impulse purchase.
We understand that at this location we have a few seconds to influence a customer so we take care in choosing the titles we place at the counter. Our choices are guided by what we think will work and not what publishers tell us. Our hit rate is pretty good. In just the last two weeks we have increased sales for Rolling Stone, Gardening Australia and Better Homes and Gardens.
As the photo shows, our displays are simple and, crucially, buying from them is easy.