We are promoting InStyle magazine out the front of our newsagency, into the mall. We are using this display and the special offer with the title this month t attract shoppers. We are selective about the titles we place in this location. They need to appeal to our demographic and we need to have a good mix of collateral for creating the display. The variety of collateral received with InStyle made the display a breeze to create. We plan to leave this display up for a week.