An early look at benchmark sales data for the soon to end first quarter of 2010 shows that foreign language newspapers continue to perform better than their mass market counterparts. Across Australia, foreign language newspapers are showing strong year on year same store growth based on the data I am seeing.
Foreign language newspapers are more efficient too with around half sales including at leats one other item in the basket. Mass market newspapers are purchased with something else on average 40% of the time.
Foreign language newspapers are an excellent opportunity for newsagents wanting to tap into a loyal and growing customer base.
For some perspective….what sort of weekly dollar return do these titles provide going by your survey?
Ted, $600 a week on one of my stores. I see data showing more than this but most are less.