We are promoting the latest issue of Dolly magazine and the free Fanpire magazine at the exit of our women’s (and teens) magazine aisle. While not the prettiest display, it is functional – placing both covers ay eyelevel to catch attention as shoppers leave the aisle. We also have the magazine folded out in double pockets in its usual location with teen titles.
Depending on space availability we may give the title a run with the major weeklies through Easter – the cover of the Fanpire magazine is what will sell this issue to irregular buyers of the title and to fans of the Twilight franchise.