Australian newsagents are being held back by newspaper and magazine publishers not working together on a single IT pipeline with newsagents. The handling of the price change for Best Bets last week is a good example of how relying on a manual process can cost money and time for newsagents.
Newspaper publishers were going to operate with XchangeIT when it first launched years ago. Negotiations had gone on for some time and an agreement had been negotiated. Unfortunately, they pulled out the day before the official launch. I did not agree with their reasoning then. Today, years on, newsagents have missed out, newspaper publishers let us down by not enabling us to access greater efficiency. No, having to go to a website is not efficient for us.
Mark,
it`s even worse as a subby to the newspapers where we have to fax our supply changes because you cannot stay on the phone for an hour or because you have not got access to thier websites…..talk about archaic!
Cheers
Al