We moved Better Homes and Gardens from the prime counter display to the air stand in front of the newspaper display. This move was necessary because of space demands. However, rather than not promote BHG in our impulse purchase zone, we have given it this position with newspapers – a hot spot in the zone. We know from past experience that BHG responds well for us if placed here.
The point I want to make with this blog post is that it’s important to think about where you move a title on once one display has come to an end. Doing a display for a week followed by nothing, especially for a popular title like BHG, is not necessarily good for business.