We are promoting Money magazine in our business area with a new style display (for us). We have adjusted titles near Money and given it double pocket space and sacrificed several pockets for the poster above the two columns of stock.
This display can be seen by people walking from our newspaper stand to the counter. It also draws attention to Money from this aisle and the next magazine aisle, our busiest. It also draws attention to other business and finance magazine titles nearby.
Money magazine is not a strong enough title to be given the best location at the front of the store for a week. However, it should support the additional space we have allocated to the display in the business section.