I was in a store recently and saw this excellent range of Top Gear branded products. This display, on a power end, is certain to drive excellent sales for the magazine as well as the range of items on the display. It’s an excellent way to tap into the gift market for Top Gear fans. The feedback I have is that price is not much of an issue in most situations.
Now that the Top Gear TV show is on the nine network and attracting such a good audience, newsagents ought to consider tapping into the broader Top Gear opportunity.
While there is a risk with licenced product the run of a Top Gear season as well as Father’s Day later this year means we have good opportunities to move the product.
great display and would work well with the magazine. could i ask which supplier did you use for the top gear merchandise?