We are promoting the latest issue of Shape magazine in our women’s health section as well as with newspapers for the next few days. We will then move it to the counter. We’re chasing impulse purchases. With Pink being on the cover, the magazine demands being promoted in high-traffic areas. Pink’s tour of Australia was one of the most successful ever so leveraging that into impulse magazine sales makes sense to me.
When we see opportunities to promote titles outside their usual location based on the cover story and its connection with our customers we act. From what I see, not enough newsagents do this. I take it as my responsibility to look for these opportunities.
This is another reason putting out new magazines in the morning is specialist work and not something to be treated as menial.
If you carry Shape magazine, I’d encourage you to get the latest issue into a high traffic area.
Interesting. Just sold a copy. Because the customer wanted to show her hairdresser what she wanted at the salon. Just like Pink’s.
pls sent a few copies to the uk, pls, we are big, huge fans of pink and wan to get to know shape magazine!