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Selling InStyle with an umbrella

instyle-apr2010.JPGThe free umbrella with InStyle this month is proving to be a popular gift with our customers. We have given the magazine a power-end more to properly display the value gift with the title – regular magazine shelving does not do it justice. Sales have been good since the display went up Monday. In one of our shops the team opened the umbrella for the display – for a while at least until superstitious customers encouraged them to take it down.

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