A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Gourmet Traveller to browsers

fhn-gourmet-apr2010.JPGWe are promtoing Gourmet Traveller on the back of our ACP Basket Builder stand – this is what shoppers leaving our busiest magazine aisle see.  It’s a location which is working well for us with some titles.  My only concern with this issue of Gourmet Traveller is that it has another free cookbook on the cover.  Free cookbooks are no longer premium offers since so many magazines had had them.

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