Further to my last post, we have created a two column feature display in the usual location for Better Homes & Gardens in our main magazine aisle. We created the space yesterday morning by moving things around. Our plan is to leave this in place for at least two weeks.
As I have noted recently, we are experimenting with these displays. Early indications are very good. It worked for Money magazine and is working for Marie Claire. I like this type of display as it trains customers about the usual location for a title.
Around half our sales of BHG are from it’s regular location with gardening and home magazines. I want to try and lift that with this display.