Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Susan Boyle set to drive Women’s Weekly sales

Mark Fletcher
April 29th, 2010 · No Comments

fhn_aww_apr2010.JPGWe are promoting the latest issue of the Australian Women’s Weekly out in the mall at the front of our shop. We setup the display in the photo yesterday morning. It is near our Mother’s Day offer – this makes sense because of the Mother’s day offer with the magazine. The Susan Boyle cover is sure to attract a sales bump in our demographic. I suspect she is as popular as Andre Rieu is with our customers. We also have the title on display in its usual location as well as in a basket builder unit at the counter. We will leave the mall display up for a week. Week 1 is when we sell between 50% and 75% of all copies of AWW so the prime space commitment makes commercial sense.

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Category: magazines · visual merchandising

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