We are promoting the latest issue of Girlfriend magazine in its usual location with teen magazines but using a double half waterfall display capped by an A2 poster.
The display is located in the last area of our main women’s magazine aisle. The poster stands out and can be easily seen from the entrance to the aisle – our goal is to draw people down to see the promotion, especially the free Billa Bong jangles whichsome with this issue of the magazine.
We mounted the poster on a double thickness of cardboard onto which we had stuck some black card – to provide a nice border for the poster.