It is interesting to see the coverage in newspapers which have announced iPad editions. Take The Australian. Since their announcment a couple of weeks ago, their iPad coverage has been most positive. Just in the last week there was a report about newspapers lining up to embrace the iPad and the advertising packages they will offer on the iPad.
Stories such as these are about an alternative channel to print – newsagents need to get that.
So whats the future of newsagencies with the digital revolution finally hitting with the aid of products like iPad ?
Carlo, my view is that we have a bright future is we embrace change. By that I mean: create flexible businesses, find new traffic and leverage existing traffic far more efficiently.
Today, the entrepreneurial newsagent is doing well.