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Promoting Burke’s Backyard for impulse purchase

bukres-backyard-may2010.JPGWe are promoting Burke’s Backyard in front of our newspaper stand this week. We think that the free roses booklet will appeal to our customers – hence the placement in what has been a good impulse purchase location for us. We will leave the title here until the weekend and reassess based on sales.  While not the prettiest display, we have found this taactical placement to work better than a more attractive display.

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