This mroning we reallocated space in our sports area to provide more space for 2010 World Cup titles. We have temporarily clawed back two columns of space from other titles to create the 2010 World Cup segment shown in the photo. From Monday we will also have a World Cup display on the dance floor of our newsagency. Plus we have World Cup collectors cards at the counter.
Sales have already been good for World Cup titles – they will certainly grow as we get closer to kick off.