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Selling magazine subscriptions using Facebook

Advertising Age in the US is reporting that magazine subscriptions will soon be sold using Facebook.

Synapse, a Time Inc. division that sells subscriptions for many publishers, is collaborating with Alvenda, a company that builds e-commerce applications, to introduce a system letting Facebook users buy print magazine subscriptions without leaving the site or even the Facebook news feed.

Facebook users who share a magazine article link in their news feeds find that friends can access the article and then subscribe from within Facebook.

The content Facebook users create on the website and the traffic we attract is becoming more powerful for advertising every day.

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Media disruption

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