Newsagents have had to allocate considerably more space for Golf Digest this month thanks to the free magazine bagged with the current issue. Where we could usully display our supply in one pocket, this month we need two. That is double the retail real estate. Do magazine publishers think that this space is waiting to be allocated? Do they wonder how we can make the 100% increase in space requirements work? I doubt that it is given any thought at all. If they had to pay for the space allocation they would think twice.
What do I want here? Respect from a publisher when they double the space requirement. It probably comes down to money. If they double the thickness of a title they either pay to take extra space or increase the margin significantly. This is what other retailers would expect.
Completely agree and its the same in the motoring, bike, craft etc areas. So how do we get the ball rolling to change the current contracts and ensure they are fairer to the newsagents?