We are promoting the latest issue of the Australian Women’s Weekly on one of our ACP basket builder stands at the entrance to our main women’s magazine aisle.
This display is also seen by everyone entering the shop and shoppers as they move from the newspaper stand to the counter. We are also promoting AWW on the rear of the stand – to shoppers as they leave the aisle. The magazine can be bought from both sides of the stand.
While it may not be obvious from the photo, we have invested a bit of time in the display, slicing up some of the posters to enable us to include the social responsibility pitch on each shelf of the display. We did this for visual effect as much as anything. The amount of blue in the display finishes it off well.
Looks great – is the stand only available to larger newsagencies?
Approach Connections. It depends on size. Otherwise you could get it via points.
This looks fabulous!!
Where did you get the stand from?
Seza, It is from ACP magazines. You can access the stand through their Connections program.