Woolworths ( and Safeway) supermarkets will not be participating in the World Cup Soccer Flag promotion with The Sunday Age (and the Sun Herald?) today.
I am not sure of the reason for Woolworths not participating and don’t really care. This provides another opportunity to reinforce the difference between a newsagency and a supermarket for circulation product. If only the publishers would get this and leverage the opportunity of the service newsagents provide.
While there will be some grumpy customers today who are frustrated at having to walk to us to get their flag, there will be others who check us out and even buy something as a result.