We are promoting the latest issue of donna hay magazine at our main counter thanks to the free blackboard gift. News Magazines only gave us one poster (ugh!) so we copied the cover and used one of the blackboards to create the display. While not our best visual merchandising work, my sense is that it will result on good sales for us.
We have built donna hay into a strong title in our store through consistent tactical activity at high impulse locations – like the counter location in the photo.
We will leave this display up until Monday.
I’d note that we took down our NW display which was in this location from Monday as it did not work for us – most copies sold from the usual NW locations.