After resting our in-location display for Money last month, and experiencing a dip in sales abck to the usual number – we put up a simple display yesterday. If we see a lift to what was achieved in April when we did our first display then it will provide the evidence that this type of display for Money works well at our newsagency. While there is a real-estate cost for the poster, we have the space available in this men’s magazine aisle.
Given that our magazine unit sales were up 4% in May compared to May 2009 we’re confident that moves like these displays are working well for us compared to the channel average.