We thankfully received additional stock of The Official SBS Guide to the FIFA World Cup 2010. We had been out of stock for a few days and had been approached by many customers looking for this title. We were able to let them know that new stock was to arrive yesterday, and it did.
As one customer told us – The Official SBS Guide to the FIFA World Cup 2010 is is the best one for time zones.
Now that we have plenty of stock again we have our display back in place alongside other World Cup titles.
The World Cup is for magazine sales like Mother’s Day is for greeting card sales. Brilliant! We have customers buying multiple titles. Part of the success is driven by our multiple display strategy – in the front of the store as well as in our sports section.
We are also selling support materials to add even more value to World Cup magazine sales.
No other magazine retailer is embracing World Cup titles like newsagents – take notice publishers!
Mark, just out of curiosity, how are you finding the performance of the other titles? Personally I have flicked through them, and like you said SBS is a cut above the rest!
Ryan, Looking at all four newsagencies I have an interest in – while the SBS title is the thand out, the Four Four Two title is doing well as is the Soccer International.
We co-locate to get people buying other items as well as getting the destinatuion shopper.
I rang those morons and they said there was no more left. We have had heaps of requests also.
Danny,
Please call me so that I can sort this out for you.
Phil Vella
Haymarket Media
(02) 8399 3611
Phil,
This is the problem. I tried to get more stock today and Network has advised that they are currently out of stock.