The iPad app for Wired magazine has been purchased 62,431 times while monthly US newsstand sales are 82,357 according a report in Business Insider. The report says that the Wired app is on 3%b of all iPads.
I have spoken with someone who had purchased the Wired app. He says it’s a game changer – offering a completely unique experience under the Wired.
Too many commentators related to magazines have looked at the iPad within the framework of what they know a magazine to be. This limits an understanding of what the iPad and the other similar devices coming can do under a masthead brand.