We found ourselves with a spare display unit for a few days last week at one of the newsagencies I am involved with. Rather than fill the mall facing unit with traditional items for such a display unit – gifts, books etc – we decided to try magazines. It worked a treat! There was a noticeable sales lift for the titles on display. More people were drawn into the busines, walking axcross to the display and then into the shop.
Sometimes, breaking with tradition can break through and let people see what they had missed before.
How did this work for you mark? I like the different approach.
It is working very well henry, attracting some new customers. Right now, the side facing the mall is promoting World Cup titles.