We have been promoting car magazines out the front of the newsagency, facing into the mall, since Monday. The simple display has resulted in some sales and plenty of browsing. The display faces shoppers as they leave the mall heading to the car park.
By using Top Gear on either side of the display we are drawing attention to the display using a well known brand. In the middle, as the photo shows, we have a mix which plays to our range point of difference over other magazine retailers.
While only in place for a few days, the work is worth it as it plays to our strength as a newsagency.
I think that displays like this are essential for newsagents. Too often we only focus on top selling magazines and miss the opportunity to promote depth of range. This depth is where we find customers who stay with a newsagency for the long term.